Getting the Best Results from the Scraper

Keyword strategy

The keyword is how Outboundr searches Google Maps. Think of it as the search term a customer would use to find this type of business.

Effective keywords:

• Specific and descriptive: "schildersbedrijf", "dakdekker", "schoonmaakbedrijf"
• Service-focused: "loodgieter amsterdam", "electrician rotterdam"
• Avoid brand names: you want categories, not individual companies

Running multiple keywords:

You can run separate jobs for similar keyword variations to improve coverage:

• "painters Amsterdam"
• "painting companies Amsterdam"
• "decorators Amsterdam"

Outboundr deduplicates across jobs, so overlapping results won't create duplicate leads.

Location targeting

Use specific cities, districts, or regions. Broader locations (e.g. "Netherlands") return lower-quality results because Google Maps results become less reliable at scale.

Recommended pattern:

• City by city: Amsterdam → Rotterdam → Utrecht → Den Haag → Eindhoven
• Each job: 150–400 high-quality, geographically relevant leads

Target type filtering

Use target types to filter leads by what contact info they have before import:

• Has phone — Required for cold calling
• Has website — Required for website-specific outreach
• Has email — Required for email sequences

Filtering upfront saves time reviewing leads that can't be reached the way you need.