From keyword to closed deal.
Step by step.
Outboundr combines a Google Maps scraper, a CRM, AI tooling, calendar sync, and automations. All in one place. Here's exactly how every part works.
The complete workflow
Scrape
Manage
Prioritize
Follow up
Automate
Step 01
Scrape leads automatically
Enter a keyword (e.g. "Roofer", "Accountant") and a city or region. Outboundr scrapes Google Maps in real time and pulls every matching business: name, phone, website, and address. All directly into your pipeline.
City, region, or country-wide targeting
Runs in the background, no waiting required
Automatic deduplication across all jobs
Tag leads by niche during import
Set import filters: phone required, no website, etc.
Scraper preferences
In Settings → Scraper preferences, you tell Outboundr what kind of businesses you target. This pre-fills keyword suggestions and applies the right import filters automatically every time you start a new job.
Keyword
Location
Step 02
Manage leads in one place
Every lead lands in a searchable, filterable table. Update statuses with one click, log calls, add notes, and track every touchpoint. The full history of a lead is always one screen away.
Lead statuses
Activity feed: log calls, emails, notes, meetings
Filter by status, city, niche, or website
Assign leads to team members
Click-to-call directly from the lead row
Bakkerij De Roos
Amsterdam
Loodgieter Haverkamp
Rotterdam
Schilder Visser & Zn
Utrecht
Kapper Studio 31
Den Haag
Step 03
Let AI prioritize & write
On Starter and higher plans, every lead detail page has an AI panel. It scores leads, summarizes their activity history, and drafts personalized cold outreach emails. All in seconds.
Lead Score (0–100)
AI analyzes contact info, activity count, appointments, and status to give each lead a Hot / Warm / Cold label with a 0–100 score.
Activity Summary
Summarizes the last 10 interactions in two sentences. Perfect for a quick briefing before calling a lead that was last touched by a colleague.
Email Draft Generator
Writes a personalized cold outreach email based on the company name, niche, and notes. Copy with one click and send.
Available on Starter, Pro, and Agency plans. The AI uses your lead data. It never makes things up.
Strong contact data, 3 previous calls logged, appointment was scheduled. High intent signal.
Activity summary
Three calls logged over two weeks. Last contact resulted in a scheduled appointment that turned into a no-show. Follow up with a concrete proposal.
Subject
Nieuwe website voor Bakkerij De Roos?
Goedemiddag, ik zag dat jullie website al een tijdje niet is bijgewerkt…
Step 04
Follow-ups & appointments
Never let a lead go cold. Set a follow-up date and note directly from the lead detail page. Overdue follow-ups surface on the dashboard and in the leads toolbar so nothing falls through the cracks.
Quick follow-up options: tomorrow, 3 days, 1 week, 2 weeks
Schedule appointments with date, time, location, and notes
Send a calendar invite (.ics) to your lead automatically
Appointments sync to Google Calendar if connected
Automated reminder email sent 24h before the appointment
Offerte gesprek
Bakkerij De Roos · Ma 2 jun · 10:00
Demo call
IT Consultancy BV · Di 3 jun · 14:30
2 follow-ups overdue
Kapper Studio 31 · Loodgieter Haverkamp
Step 05
Automate & collaborate
Build trigger-based automations that run without intervention. Change a status, add a tag, schedule a follow-up, or send an email. Invite your team, assign leads, and track performance on the leaderboard.
Automation triggers
Automation actions
Invite team members and assign leads by role
Leaderboard with per-member close rate, leads, and appointments
Top performer highlighted automatically
Follow-up after no reply
ActiveWhen: No activity for 3 days · Then: Send email
47× executed
Tag won deals
ActiveWhen: Status → Won · Then: Add tag: klant
12× executed
Schedule callback task
PausedWhen: Status → No answer · Then: Create follow-up: +2 days
89× executed
Common questions
Where does Outboundr get its data?
Outboundr scrapes Google Maps in real time using a browser automation engine. All data is publicly available: business names, addresses, phone numbers, and websites that appear on Google Maps.
Do I need to connect Google to use the scraper?
No. The scraper works without any Google account. Connecting Google is optional. It enables syncing appointments to Google Calendar and sending emails via Gmail.
How accurate is the AI lead score?
The score is based on objective signals: whether the lead has an email address, phone number, website, how many interactions have been logged, and the current status. It gives you a fast way to prioritize, not a guarantee.
Can I import leads from a CSV?
Yes. On the Leads page, click the Import button. Upload a CSV with a companyName column. Additional columns (email, phone, city, etc.) are mapped automatically.
What happens when my scrape job limit is reached?
You'll see an upgrade prompt when you try to start a new job. Jobs from the current month count toward the limit. The counter resets at the start of each billing period.
Is there a free plan?
Yes. The Free plan gives you unlimited leads and 5 scrape jobs per month. No credit card needed to get started.
Ready to fill your pipeline?
Start a free account. Run your first scrape job. Have leads in your CRM within minutes.